Brasov’s Creativity [part 1]

Last week I had an amazing experience at Brasov. But besides it, I admired the city, it’s beauty and it’s creativity (especialy for marketing).


I had seen so many interesting brandings, commercials, promotions, that I don’t know what to start with. I think i’ll start with the first thing that caught my eyes: special branded Brasov umbrellas!

These umbrellas look so good! They bring a refreshing view over Brasov’s brand and just make you proud to be there.













Second were “beer” brands. During my one day visit, I saw 4 beer brands, branding restaurants, shops and pubs: Ursus, Tuborg, Carlsberg and Holsten. These brandings were very discreet, just name and slogan (sometimes). They integrated perfectly in the city’s architecture. How can you just not love Brasov after seeing it’s beauty?